So, I’m here with Matt from StoColor Climasan.
Matt, can you tell us what is Sto? Sto is basically a flat acrylic paint that
destroys VOCs using photocatalytic energy. To put it straightforward, what it does is
it destroys odors in your room, and it will change those odors, those VOCs, volatile organic
compounds, into CO2 and moisture vapor. This technology allows the coating to work continually
as opposed to some of the other technologies that will saturate and you have to repaint
it every 6 months. As long as it has light on it, it will work. Okay, so you’re basically saying that your
product is better than some of the other products out there because you don’t have to reapply
it every 6 months or so? Exactly, exactly. [unintelligible 0:00:57].
There’s two other products out there that use a baking soda or formaldehyde. Once they
hit saturation point, they stop working completely. This because it’s an actual energy exchange,
as long as there is light on it, it will continue to perform. Okay. It’s flat white. It’s very high solid,
so you have really very good coverage and very mold and mildew resistant. One of the
advantages to this is that organic material that mold and mildew will grow on or feed
on and get on your walls, this will destroy that organic material as it comes in contact
with it. Excellent. Mold and mildew basically are almost eliminated
with this paint. It will also lengthen the life of your carbon filters and your equipment
because it’s destroying part of those pollutants, so they don’t have to go through your air
filtration system. Okay. How long have you been in business for? Sto has been in business since 1835. Wow! They started as a lime company. They got into
the architectural coatings industry back in the 30s and 40s. Their main business is stacked-on
heat systems, but they’re a $2 billion company. This type of their business, the architectural
coatings, is $500 million, so it’s a small chunk of the overall pie. But they are innovators
in technology that are being incorporated into architectural coatings. So, it’s not just only pertaining to the
hydroponic industry? No. We did not make this in our garage. This
is our first exposure into the hydroponics industry. This has been sold into hospitals.
It’s been sold in the hospitality industry, retirement facilities where they want to eliminate
ambient odors in the room. Yeah. This is our first foray into this, and Alfredo,
one of the guys I work with, said, “Wait a second! Based on what I see here, we’re
missing this huge market.” So here we are and there seems to be quite a bit of enthusiasm
for the product. Awesome!