How to Paint: Using Benjamin Moore’s ADVANCE

How to Paint: Using Benjamin Moore’s ADVANCE

Hi, I’m Justin Barba, professional paint contractor.
Today we’re going to take a look at Benjamin Moore’s ADVANCE Interior Waterborne Alkyd. As you can see, we’re on a nearly complete
remodel. It’s all coming together–the floors are in, the cabinets are on the way, and almost
everything is painted. We’ve used Benjamin Moore’s Ultra Flat Waterborne Ceiling Paint
on the ceilings, and Aura and Natura on the walls. Now we’re just down to the trim, doors,
and beadboard. With dogs and kids around, these things take
a daily beating, so we want to use a durable paint that will hold up over time. In this case, we’re using Benjamin Moore’s
ADVANCE. It’s a revolutionary oil-based paint that offers low VOC, low odor, and cleans
up with soap and water. Yes you heard me right, it’s an oil you can barely smell, and it cleans
up with soap and water. As an oil, ADVANCE is durable, and it flows
and levels really well. This makes for a very smooth, glassy finish you usually only get
with a conventional oil-based paint. Since it flows and levels so well, ADVANCE
can be forgiving to work with–minor brush marks tend to flow away as the paint film
levels. Before painting, make sure your surfaces are
free of contaminants like dust, dirt, cooking grease, detergent from inadequate rinsing,
or even oils from hand traffic. These can all interfere with adhesion. ADVANCE comes in a specialty primer and three
finishes: Flat, Satin, and High Gloss. You can use any high quality brush with ADVANCE,
but Benjamin Moore recommends using a nylon-polyester blend for best results. I’m using a soft bristle brush to reduce the
brush marks a stiffer brush might leave. For the woodwork in this house, we’re going
to use ADVANCE in a Satin finish since the customer wants the classic, smooth look of
a traditional oil, but doesn’t want the smell and high VOC associated with it. This is especially important with this job
since the family is living in the home during the remodel. For detailed work like this, you don’t need
to fill your pot as full as you would when painting walls or ceilings. To prevent yourself
from getting paint all over your brush, only fill it a couple of inches. When holding your brush, it’s important to
grip around the ferrule, not far down the handle. Dip the bristles about a third length
into the paint. At this step, I like to tap the brush on the side of the bucket instead
of raking it against the edge. In some spots, like the edges of door casings, you’ll want
to rake your brush. With a door like this, I like to start in
the upper panel and work from inside out. When you’re using ADVANCE, remember one thing
above all: don’t put on too much paint. Maintain a wet edge as you go, working quickly
to lay on the paint in an even, thin coat. As you lay it on, be careful not to apply
too much, especially in nooks and crannies or horizontal surfaces since these areas tend
to catch and channel the paint, creating runs or sags. After you move forward a bit more, go back
and look over your work. With ADVANCE, you have a lot of open time. This means you have
time to fix mistakes before the paint sets up. If you find you have a run, you can easily
fix it. First, remove all excess paint from your brush. Now is the time to rake the bristles
against the side of the bucket. Next, run the bristles along the heavy spot
and lift away some of the paint. Don’t make the mistake of using the tip of your brush
to do this–instead, use the sides of the bristles. This will remove less paint from
the surface, leaving it there to form a good coat. Keep moving down the door until you’re done,
looking back over each section as you go. When painting bigger surfaces like this, you
have all kinds of options for applying more paint faster. You can use a normal 9 inch roller, or you
can go with a Jumbo Koter like this–painters call these a “weenie roller”. I’m using a short nap mohair cover for this
beadboard since it will give me good control over how much paint I apply and should help
smooth it out well. Begin by brushing the edges of the beadboard,
laying on the paint away from the corner. Avoid getting too much paint too close to
the edge. Once you have cut in the edges of a section,
make the first pass with your roller, working the paint into the brushed areas. After you have painted a stretch of the surface,
dry off your roller, then go back into the first section and lay it off. Roll slowly
along the full length of your surface, giving it a “full layoff.” At this point you can
remove any excess paint from heavy spots. When choosing trim paint, you usually have
to make a trade-off between durability and simplicity. To get the toughness of an oil,
you usually have to accept that it will smell terrible, has to be cleaned with paint thinner,
and yellows over time. With ADVANCE, you get the durability of an
oil, but as I said, it cleans up with water, doesn’t smell bad, and offers minimal yellowing
as it ages. I’m Justin Barba. Thanks for joining me for
this look at Benjamin Moore’s Advance Interior Waterborne oil-based paint. And here are the colors we used in today’s


  • Phone Home says:

    As a Ben Moore Retailer I love this video. Thank you very much!

  • kicknotes says:

    BM Advance may not be the easiest paint to work with, but this video has good info, and I happen to like the color choices.  Nice job.

  • Nick Geschke says:

    Worst paint I have ever used in my life. Saggy garbage, did they even test this before bringing it to market. I'll go with Behr for less than half the price, wins consumer reports best buy each year.

  • Bridget Maitland says:

    We are getting ready to paint our kitchen cupboards and are seriously considering using this B.M. ADVANCE….your video was very helpful as to the proper techniques and brushes & roller covers!  Which finish would you suggest for kitchen cupboards, satin or gloss?

  • Hello There says:

    Worst paint I have used in over 25 years. It's like painting with glue, Runs drips and sags like I haven't seen with a paint since 1986. You have to police your work when you're done and I've done this work professionally. It also ruins the hilt of the brush. Coverage is just average and the finish is nothing to write home about. NOT WORTH THE PRICE OF A NAPKIN.

    Benjamin Moore should be ashamed of themselves.

  • Duarte Handyman Services LLC. Duarte says:

    Has a nice finish ones dried but a pain in the butt when spraying, you really cant cover with one coat, takes like 3 to 4 coats to actually cover, if you try to cover with one coat you are going to have a nice mess to clean afterwards, regal select is a much better product and actually cheaper

  • Laben Ellis says:

    seeing a lot of texture in the finish, can this product be sprayed?

  • Teller3448 says:

    Advance yellows very quickly…never use pure white.

  • Catherine Osborne says:

    Nice video, Justin. I have searched all over for application help and found your video most helpful. A couple questions, though: 1) You say "don't go too close to the edge," but then I see you cutting in at the edge (right after the first, away-from-the-edge strokes). Am I understanding correctly that you cut in in two steps? First: away from the edge; Second, at the edge, blending into the first?

    2) Do I lay off the brushed-on coat or just the areas where there are issues? I find that when I lay off the entire area (which I thought you were suggesting), I end up over-working the paint. Brush marks and globs everywhere. I'm thinking that the goal here is to just get the product on the surface and let it do it's leveling thing, only addressing, minimally, the obvious issues, like drips, etc.? I'd really appreciate a reply!

  • Rachel Burnette says:

    I just finished using this paint on my cabinets…..very thin paint, but leaves a beautiful finish!! I brushed it on and smoothed with a roller….beautiful. I am waiting on the cabinets to fully cure….I am nervous about chipping…we'll see.

  • Bill says:

    So, considering this is apparently a Benjamin Moore video production, are we to believe that the surfaces shown at 4:24 and 4:33 represents the best of what we can expect from this product? I wish I'd seen this before I bought the stuff. I suspect this was supposed to be a spray-only product marketed to the trade. (Seems to be very few bad reviews from sprayers.) but was so expensive sales were poor(?). Decision was then made to sell to broad-base retail market for increased volume(?). Who knows. Impossible to get VERY good results with even a good brush or roller. For the price, it should jump out of the can.

  • Mark Robinson says:

    Omg amateur painter

  • Matt Gloss says:

    Oh. good God. How on earth professional painter can show such poor standards of the finish?

  • Getajob5150 says:

    This product is not the greatest for new construction it works better when going over areas previously painted with Satin Impervo oil base .

  • Beth Cullinane says:

    This paint is NOT oil based!!!

  • anthony reboudo says:

    I'm getting crazy brush marks with this stuff on trim molding. This isnt the result I was told I would get with Advanced. Not satisfied at all!

Leave a Reply

Your email address will not be published. Required fields are marked *