Asian Paints Business Empire (India’s Biggest Paint Co.) | How big is Asian Paints? | Garage Startup

Asian Paints Business Empire (India’s Biggest Paint Co.) | How big is Asian Paints? | Garage Startup


Hello everyone,
In the roller coaster of life, sometimes we all need a helping hand. If you are passionate about achieving success,
check out our book “The Singing Panda”, in the description below. This book will not let you give up & will
guide you towards your goal & success. And now let’s begin with our video. Hello and welcome to TFC, I am Navin. This time let’s put on our backpack and visit
America. But we will not visit the usual, Statue of
Liberty or the Grand Canyon. Instead, we will take a tour of famous garages. Like this one. This is the garage where Amazon first began
selling books online. And this is the Disney Garage, Walt Disney’s
very first animation studio. Moreover, Google, Microsoft & even the iconic
toy maker Mattel began their business journey inside a tiny Garage. Far away from America in the city of dreams,
Mumbai, there is another inspiring Garage startup story, which not many of us know. Here, in the year 1942, four friends rented
a garage for Rs. 75 a month & started a small paints manufacturing unit. To name their company, they opened the telephone
directory & randomly picked the word ‘Asian’. Little did they knew, that decades later their
startup will become Asia’s third-biggest paint company. We know their company as ‘Asian Paints’. Now market cap of Asian Paints is more than
Toshiba, Germany’s biggest bank, Deutsche Bank and even India’s largest pharma company,
Sun Pharma. To witness the 78-year journey of Asian Paints,
let’s turn back time to 1942. It was a turbulent year. Quit India Movement had begun. World War II was still going on and nearby
Myanmar was invaded by Japan. All this upheaval, led to an order issued
by the British, to temporarily ban imports in India. Four ambitious friends saw this order as an
opportunity and decided to start a paint manufacturing company. But they had very little money. One of them used to paint houses, the other
friend used to do painting work of Machines & Vehicles, while the third friend used to
paint bicycles. Still, they got together & started manufacturing
paints. They all were excited, hoping for a better
future. But in a big city like Mumbai, not many dealers
were willing to sell paint of an unknown company. They got only a few orders. But instead of losing hope, they decided to
change their strategy. They started travelling across India, trying
to sell their paint in smaller towns & villages. This strategy worked and their business started
growing. By 1945 their revenue increased to Rs. 3.5
Lakhs, which was beyond their wildest dreams. But all this was just a start, or as they
say, Picture Abhi Baaki Hai (the film isn’t over yet). In 1954, the launch of the company mascot,
Gattu, created by the legendary R.K Laxman, saw their fortunes change drastically. Their sales increased 10 times. And in 1967 Asian Paints became India’s no.1
Paint Company. Now that Rs. 3.5 Lakh revenue has transformed
to over Rs. 16,000 crores. Asian paints now operates in over 15 Countries,
while their products are sold in over 60 countries. So without any further delay, let’s take a
global tour & witness the colourful Business empire of Asian Paints. This time, We will start our journey from
the serene South Pacific Ocean and reach the beautiful Fiji. Here, since 1977, Asian Paints owns & manufactures
one of Fiji’s most popular paint brands, Apco Coatings. Moreover, Apco is also popular in nearby Vanuatu,
Solomon Islands, Tonga and Samoa. Moreover, in Fiji Asian Paints also owns Taubmans
Paints Fiji, which has been the fourth-largest paint company in the country. Now let’s travel to Africa and reach the vibrant
Ethiopia. Here Asian Paints jointly owns Kadisco Asian
Paints, one of the leading paint companies in Ethiopia, operates a manufacturing plant
in Addis Ababa and has also completed multiple large painting projects across the country. Moving to nearby Egypt, we will visit the
Great Pyramid of Giza. About an hour’s drive from here, we will find
the manufacturing facility of one of Egypt’s leading decorative paints company, SCIB Paints,
which is also jointly owned by Asian paints. SCIB products are also exported to Libya,
Jordan and Nigeria. Moreover in Egypt, SCIB has completed major
painting projects including multiple stadiums, hotels, buildings, railways station and has
also supported social causes like conducting the restoration painting work of National
Cancer Institute in Cairo. From Cairo, we will move to Asia and reach
the enchanting Indonesia. Here Asian Paints holds a strong dealer network
and also operates a manufacturing unit located in West Java. Now from the beaches of Indonesia, let’s take
a cruise & travel to the Persian Gulf. Here Asian Paints Berger, is one the leading
paint brand in Bahrain, Oman, & UAE and also operates three manufacturing plants. Moreover, in the region, Asian Paints Berger
has completed large paint projects, including multiple schools & hotels in Oman and Jumeirah
Island & International City in Dubai. From Dubai, let’s travel to the scenic Sri
Lanka. Here Asian Paints is one of the leading paints
manufacturer and also owns another popular company, Causway Paints, which operates a
manufacturing plant near Colombo. Furthermore, in South Asia, Asian Paints is
the 2nd largest paint company in Bangladesh and the largest paint company in Nepal. Now from the land of mountains, it is finally
time to reach India. Here, with over 60,000 dealers, Asian Paints
holds a whopping over 50% market share of the decorative paints market. So in case you are watching this video in
India, there is a good chance that the wall around you, is coloured with Asian Paints. Moreover in India, the company operates 11
manufacturing plants, a leading industrial coating company, one of the leading automobile
paint manufacturing company and is also the leading manufacturer of road marking paint. Furthermore, the company also owns, India’s
largest modular kitchens brand, Sleek; multiple Bath fitting brands like Bathsense & Ess Ess
and has provided painting & waterproofing solutions to multiple large projects. Not only that, Asian Paints spends over Rs.
50 Crores a year for multiple social projects. While, their Asian Paints Colour Academy provides
vocational skill training to over 60,000 people every year. Looking back at this inspiring journey, which
began inside a small Garage with very little money. All I can say, this is Asian Paints massive
business empire. Also, a final shout-out for our book “The
Singing Panda”, Do check it out, it will guide you towards your goal & most importantly won’t
let you give up. Thank You.

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