A Colour Paints A Thousand Words

A Colour Paints A Thousand Words


Narrator: Imagine that the colours red and blue are people. Red and blue have a kid. The kid would be called purple, right? Not exactly. The name could also be ‘Heatherbunch’ or ‘Lady Di’ or ‘Vivaville’. So, we know that blue plus yellow equals green red plus white equals pink. But the equation is not as simple as that am I right, Shelly? Shelly: Yes, you’re correct the equation is not as simple as that. There are actually 11 basic colour words in english and the spectrum is actually much wider than that. So, when you see this, this, and this you will see that they’re all purple but actually there are thousands of purples out there and the possibilities are endless. For example, if you think of the colour purple you can think of food like grapes, which are also purple flowers like Lavender or you can even consider the sunset, dusk it’s also purple, but they’re all different. There is a need to create names for each of the colours because it’s easier if you have a name so that people can refer to it. N: Who comes up with these names anyway? S: I do. But of course I will include all my teammates to come in and give more choices. For example, if you look at colours like ‘1199 Sail White’ or ‘1142 White’. All these are actually special colour codes only created for the Singapore market. So, when it comes to colours they are supposed to be expressive. I do run out of ideas sometimes so, what I will do is think of my colleagues. I actually used my colleague’s child’s name, ‘Jude’ to name one of the colours. So, I have a ‘Jude’s Blue’ for him. Sometimes when my colleagues need help with colours they will come to me and say “Shelly, do you know where is BG1699P?” and I’ll be like, “it’s in the fan deck”. “What about 1199?” “It’s in the Colour My World book”. I wish I could have a super memory and have all the thousands of colours memorized in my head but I can’t always tell them the correct answer. Usually when people are renovating or repainting their homes the first thing they think of is “let me decide what the colour is”. But actually, they should look at the furniture first because the furniture is usually more expensive and the colours are going to be fixed for a very long time. N: What do you think, Shelly? S: Go for bold feature walls! I mean they’re good, they’re going to look nice! N: Can you create any colour you like? S: We want to, but we can’t because at the end of the day we should be creating colours that the consumers want. So when it comes to new colours there is always a close relationship with our R&D our technical team. Because we need to ask them “I like this colour, can you make this colour for us?” Ellna: The first thing we’ll do is sit down with her and understand the needs of the colours and the way she wants to apply the colours. So we will get our colour experts to get a colour match using a computerized colour system. When the colour formulation is determined we can store it in the computerized system and with a simple push of a button we can actually dispense the colour. All the technicians, including myself need to have a certain colour sense in the whole spectrum of colours. Every one of us may have deficiency in certain colours so we need to go through a test to ensure that the technician is capable of judging colour before he can take up the task of colour matching. Paint is not just for beautifying a wall with many colours You might want a paint with the Easy Wash property. You might go for a paint with low odour, or odourless features. You may want paint that has the function to shoo away mosquitoes. When mosquitoes land on the coating it actually breaks down the nervous system of the mosquitoes. The paint has to go through several different tests. For example, for Easy Wash it has to go through the wet scrub machine to go through a minimum of 10,000 cycles of scrubbing. For the odourless range we actually do blind tests with a panelist of people. We also do paint comparisons with paints from the US, India, and China and test them in our Singapore climate. N: They kinda look the same though. E: Visually they might look the same to you but if you were to put them together in the control panel that we keep in the lab you may be able to compare and detect the colour difference. In the end we can have all these cool things in paints but it still has to be affordable for the customers. Imagine a world with no colours where our buildings are just white and grey. It will be very dull. If colours in the form of paint can make life better for everyone that makes paint even more special. I feel the most excited when my kids say “mummy, is this paint made by you?” That makes me feel a sense of fulfilment.

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